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Doing business internationally requires
crossing a number of ‘boundaries’: National, language, cultural – (both
national and corporate) -- religious, political and economic. We
will conduct an audit of your firm’s preparedness for
success in the diverse global marketplace, and design workshops
to build understanding of what it takes, and provide you with
concepts and tools to do it.
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Many companies have some idea
of where they want to create global business relationships – usually
based on the kind of product or service, emerging market trends,
ease of entry, and so on. However, recent research has
shown that a much wider array of factors correlate significantly
with successful expansion into new markets, including cultural
distance as well as administrative distance, geographic distance,
and economic distance. We can help you explore these factors
to in selecting the best target markets for your firm and help
you shape your entry strategy to account for potential risk factors.
We can also provide tips and
techniques for adapting your product or service to other markets
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